The golden triangle for rewarding creativity is GIAN’s motto. The reduction in ex-ante and ex-post transaction cost of innovators, investors, and entrepreneurs is achieved by several operating principles: Never to ask innovators to come to the office, instead provide them support at their doorstep; organize financial, intellectual property, product development, validation & value addition, business development, and dissemination support; connect them to the nearest resources instead of asking them to come to an urban centre. We believe in providing in situ incubation support to innovators, start-ups, communities and others. Hand holding a grassroots innovator to help her in their journey to become a social and/or economic entrepreneur is our passion.